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PROJECT OVERVIEW

The Premise

Intermec's product marketing group was tied heavily to derivative products and lacked disruption. In a call for innovation, individual contributors were welcomed to submit ideas with business plans and present them in front of around 50-100 peers. I presented a couple of times.

My Role

I created the following concept utilizing a day in the life of a delivery driver. I drafted a business plan calling for funding for developers and materials. In the end, I onboarded a few inspired devs and the idea caught on at the VP level.

AUGMENTED REALITY

...Or overwhelming reality

It is important to have use cases that are well designed with User Centered Design principles in mind or a user can easily feel like the solution is getting in the way and detracting of their main goals.

USER PERSONA

Jack

FedEx driver.

Works in NYC.

31 years old.

Married with 2 year old.

His goal is to do good work efficiently and effectively.

His other motivation is to get through the route quickly to spend more time with his family at home.

A DAY IN THE LIFE

IMPLICATIONS FOR JACK

WHY DRIVERS?

Dorkiness Isn’t a Problem at Work

But such concerns won’t be an issue with wearables at work. UPS drivers don’t worry about the look of the parcel scanners, the color of the trucks, or the cut of those shorts. “Social stigma goes away when you’re dealing with enterprise. It’s part of your job to use this tool. If you wear a uniform at McDonald’s, you might not like that uniform, but it’s part of your job.”

WHY FEDEX?

Intermec's Most Important Customer

FedEx inspires its more than 290,000 employees to remain absolutely, positively focused on safety, the highest ethical and professional standards and the needs of their customers and communities.

In FY12, FedEx achieved a 22% fuel efficiency improvement in the FedEx Express vehicle fleet since FY05.

About 45% of FedEx total operating costs are labor. CEO Frederick Smith is looking to create about $400 million in cost savings via staff efficiency.

FedEx is bent on innovation in delivery.

COMPETITIVE LANDSCAPE

WHY GLASS?

Catch up to the competition - Motorola - quickly. Have a solution in 1 month.

It’s a first step. Can Intermec wait for the perfect solution?

Open SDK. Not proprietary. Look at Android success.

Build on top of Google - a trusted leader in innovation.

Concerns

Scanning with the on-board camera may take a few tries.

Industrial use will wear the battery out faster than the consumer “typical day use”.

Programming it to do exactly what we want is “hacky” at the moment but it seems that everything is fairly doable.

Solutions

Scanning is still great with the Intermec mobile computer, but scanning with GLASS can be taking place before the user even asks.

A battery can be tethered via USB and be held in the user’s pocket, or arm.

A new SDK should be out for custom apps soon.

MINIMUM VIABLE PRODUCT

Build a demo app in 1-2 months for the Distribution Center use case.

Use Glass and Intermec CN51 running Android.

Iterate the designs and builds and run usability tests.

Vet the solution with FedEx.

Offer the minimum viable product? Quickest to market? Or a great solution.

Find opportunities to improve the hardware. Add an scan engine to Glass? Add battery life? Develop our own, more robust, hardware?