The Product

Kaia is an air quality and allergen sensing device that provides helpful relevant recommendations based on the user's lifestyle and location.

My Role

I am the Chief Design Officer and was responsible for creating the hardware design including form and materials, the app including wireframes and visual designs, and the website including the marketing direction and content. I influenced direction of the video content, the Kickstarter, and the algorithms of the analytics engine.

User Research | App, Website, Kickstarter Design | Wireframing | Interaction Design | Visual Design | Industrial Design Protyping | Program Management | Logo Art Direction | Chief Design Officer


The App and Hardware

A Clear Picture of Your Air

The color of the lighting indicates how good or bad the air is in your home based on particle count. It is easy to see across any room.

The Website

Telling the story of a brand new type of product that most people have never seen before was a challenge. We had to bring forth informative issues to light, make them relatable, and then show how the product fits into a lifestyle.


Taking Shape

Kaia’s shape was derived from a drop, harkening back to water and purity. The surfacing went further to create a modern appearance that could be displayed like décor or art, rather than look like another gadget or sensor. This was to appeal to our target market of female mothers around 30 to 50.

Development of the hardware design

Proto build and app sketches

Alpha Units

The early build user testing protos contained the breadboard, a particle count sensor, humidity/temperature sensor, LED’s, and wifi radio.

Informed Form

Numerous models were created and put in front of serial Kickstarter backers, potential early supporters, for polling. Questions had to do with preference, associations to other objects, gifting to a significant other, and assigning dollar value.

Uniquely beautiful

The final design has splines running the opposite direction inside the translucent top. When the vessel is lit the design would show a cross hatch pattern.

A sensor that is meant to be seen

Designed to fit a lifestyle


Human First, Data Second

The app was designed to serve up relevant suggestions first and foremost. The data in the form of graphs would just back up the smart suggestions.

Version 1

The app started out with a visual style that imparted an airy quality.

Version 2

A home dashboard started to take shape and many features were considered including community help chat that was discarded later.

Version 3

Sub menus were created to better manipulate user preferences. The visual styles were downplayed to focus on the interaction.

Version 4

Cards inspired by Google Now were employed to serve up relevant cards at the top. Exploration is promoted with the cards lower in the deck.

Version 5

The dark theme was jettisoned for the lighter, airier theme which better matched the feeling of clean air.

Eye Candy

This is just a cool effect.


Selling Air

The website that would be our conversion tunnel started on the whiteboard.

Quick Mockup

The mockup shows use cases and sells the lifestyle. It was important to show that this was not something that would be nagging but rather helping.

Conversion Funnel

The site was designed mobile first. Many of our customers would be coming from our Kickstarter launch and we wanted to facilitate mobile conversion.


99 Designs

Logo designs were contracted out to which allowed the team to take a step back to see the design objectively. We had friends vote on their favorites.

Final 3

The final 3 logos were mocked up to see which one worked best across hardware, splash screen, and website header.

The Logo

Again we showed logos to our friends and followers to be objective and unbiased. They gravitated to logo number one which I refined to be the final logo.

App Launchers

I then applied the logo to an app launcher icon exploration.